How to Identify Future Winners at HIMSS14?
I’m in Orlando, walking around the Exhibit Hall here and marveling at all of the systems on display here. Rows and rows full of different companies with cool and shiny systems meant to address every pain point possible for healthcare providers and consumers. I’ve been to many conferences over the years and seen so many tools that I thought would revolutionize healthcare. I never heard of most of them again. How do you then walk around these halls and know a winner when you see it? Here is some help:
- Look for tools that are focused on solving a specific problem and don’t try to tackle too many things at once. Generally, to successfully solve a pain point in healthcare, you must deliver something that quietly makes someone’s life easier without inflicting too much pain on others. Anything with the taglines “One Stop Shop” or “All Your …….Needs Solved” must be viewed with caution. To deliver this type of solution, you have to replace too many other things and chances are one of those systems is beloved by someone at a decision making position.
- If the system requires interoperability with too many other solutions, you might be looking at a well-intentioned product with low odds of success. Established systems have little appetite to work with exciting new systems and many times feel threatened by them. Unless you have friends in high places, one of those incumbents will try to sink you.
- If the system will deliver amazing value to the buyers in 2-3 years, chances are that the buyers won’t cut a check today. Medical centers think about the future but invest in systems that deliver an immediate ROI. Ask about the economic benefits to the buyers and the time frame to deliver those benefits. If it’s over a year, be skeptical!
Come see Acupera on display at the Intelligent Medical Home pavilion at 8265-62. Put us through this test and see how we fare!
Have a great conference!